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Publications
How to Maximize Health Insurance Enrollment: Funding Local Marketing and Outreach Innovations by Community-Based Enrollment Agencies
Sara Santini, Mia Wagner, Matt Flynn, Elisabeth Ryden Benjamin
Summary: Despite significant gains in health insurance coverage in New York State in the last decade, 1 million New Yorkers remain uninsured. This report examines the outcomes of the Reaching 5 Percent program, a pilot conducted by CSS in partnership with the Health Foundation for Western & Central New York to address barriers to insurance enrollment faced by uninsured New Yorkers across the state. CSS worked with a network of community-based organizations (CBOs) to design and implement outreach strategies to effectively reach the uninsured in their regions. The program's outcomes demonstrate that dedicating funding for locally-based marketing and tailored outreach methods yields significant enrollment gains amongst previously difficult-to-reach populations.
Issues: Access to Health Care
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